Bride & Groom Direct is the UK’s leading provider of bespoke wedding invitations, stationery and accessories. Part of the Worldwide Taylor Corporation, and with 1 million unique visitors each year, the Bride & Groom website is the first post of call for many brides and grooms at the start of their wedding journey. Boasting over 4,500 SKUs, a refined search facility is essential for customers to find exactly what they’re looking for, from Save the Dates, Invites, Thank You Cards, Gifts and more.
‘We had a version of Apache Solr running on the website already, but Flax highlighted that this was prehistoric and lacked many essential search features needed by today’s shopper. With their help, we have updated our systems, and developed a modern search facility that gives our customers a better user experience. We built product images into the search dropdown, and included other out-of-the-box features such as autocomplete and spelling correction. The result is an optimised search system that our visitors love.’