Over the last 17 years of running Flax I've met many people who loudly profess to be experts in various aspects of the search business. Some have a new product or service to sell, that promises to change the game forever; quite often this turns out to be snake oil or simply a new name for an old solution. Others seem to have arrived suddenly, fully-fledged, enthusiastic to convince us old hands that everything will be different now if we all sign up to their new idea. There's also a small gro...Continue reading